Type: article
Parent page: Getting started with community volunteering

People take to the internet to do many things these days, and for this reason, many community action groups now try to spread the word about themselves online. This is hardly surprising considering that most Canadians spend over five hours a day online – whether it’s reading the news, playing online casino games at sites like Playamo, or finding out about what’s happening in their respective community. However, people have different expectations regarding what they are looking for online. With this in mind, it’s important that community action groups browse the right types of site when trying to raise awareness about themselves and their activities online.

The Best Way to Choose the Right Sites

Community groups have two options when it comes to informing people who they are and what they do. The first way is to rely on platforms such as Google Ads or Facebook advertising, for which they must pay in exchange for the online exposure. This can end up being expensive, but both these platforms run frequent offers that provide discounts for charitable organizations and causes.

The other option is to find social-media groups and web-pages that are frequented by the kinds of people that they are looking for and begin posting on these. Groups that choose this particular strategy can both inform the wider public about their particular activities and share interesting and valuable content with readers.

The best approach in this regard is to make sure that, along with posting information about local causes or community groups, the person or persons chosen to post on the page is a respected member of the community. Failure to adhere to these simple guidelines, or making the mistake of sharing lots of spammy (and annoying) content, can lead to users being ignored or, in more extreme cases, being banned from the community.